The roots of the Niccolai family and in particular of Luano Niccolai, founder of Tenute Niccolai, the first nucleus of the Palagetto Agricultural Company, lie in San Gimignano. From the first hectares of vineyards in the Santa Chiara area, near where the winery stands today, the company has gradually expanded to over 60 hectares of land, mostly vineyards and olive trees. San Gimignano is home to a wine that breaks with the tradition of seeing Tuscany as a land of only red wines: Vernaccia di San Gimignano, the white lady of grapes, surrounded by noble reds. There has been news of this grape variety, which also gives its name to the local DOCG.