PIER PAOLO GRASSO

Pier Paolo Grasso – The Warrior of the Vineyard and Sara, the Keeper of Harmony

There is a land that speaks through its vineyards. And there is a man who, by listening to it, decided to become its voice.

Pier Paolo Grasso was born into a family that has been deeply connected to the Barbaresco region for generations. As early as the 1950s, his grandfather purchased the family's first vineyards, cultivating the vines with respect and dedication. But for decades, those precious grapes were sold to others. For the Grasso family, wine was made only for their own table.

Pier Paolo, however, felt there was something more. With a technical education behind him and a deep passion for the land, he decided in 1997 that it was time to transform those grapes into liquid history. That year marked his first Barbaresco vintage. Three years later, in 2000, his winery officially came to life.

With unwavering dedication and a clear vision, Pier Paolo continued investing in the vineyards, which today cover 55 hectares in production. The vineyards grew, the winery expanded, and so did a dream: not only to make wine, but to become wine.

This is where Sara enters the story—his wife, his life partner, and his partner in the vineyard. Together they realized it was time to renew the company's identity. A new name, a new symbol, and a new spirit were needed.

The Pier Paolo Grasso brand was born, accompanied by a logo that tells a story: a shield, which some also see as a wine glass, represents Pier Paolo, the "Warrior Winemaker," who has faced—and continues to face—the challenges of change, climate, and the relentless pursuit of quality.

A true warrior, fighting to protect nature and honor it.

Beside him stands an X, the symbol of Sara—of crossroads, possibilities, and evolution. The X represents someone who points the way forward, constantly asking new questions and searching for new paths.

Sara brings a fresh vision to the winery, inspired by her studies of traditional and natural medicine from around the world. To her, plants are living beings that deserve to be listened to, protected, and cared for through holistic and unconventional approaches. This philosophy gave birth to the claim "Vinnoviamo"—a word that combines wine, innovation, and love. Because every bottle should be rich not only in natural substances, but also in positive energy.

The Three Souls of Wine

The Pier Paolo Grasso collection is divided into three distinct worlds:

1. The Classics

Fresh, fruity, and fragrant wines. Aged exclusively in stainless steel and refined in the bottle.

Light-colored, tactile labels with sandblasted Braille. The purity of origin.

2. The Selections

Greater structure, body, and intensity. Oak ageing and maturity.

Darker labels with glossy black Braille. Character fully expressed.

3. The MGAs – Additional Geographical Mentions

The highest expression of excellence. Wines from individual Barbaresco vineyards, each expressing the soul of its terroir.

Corten-effect labels: the full logo for powerful wines, engraved for elegance.

The land tells its story, one wine at a time.Pier Paolo and Sara.

A warrior and a guide.

A shared dream, rooted in the earth, warmed by the sun, and inspired by the future.