PIER PAOLO GRASSO

Pier Paolo Grasso – The Warrior of the Vineyard and Sara, the Keeper of Harmony

There is a land that speaks through its vineyards and there is a man who, by listening to it, chose to become its voice.

Pier Paolo Grasso was born into a family whose connection to the Barbaresco region goes back generations. As early as the 1950s, his grandfather began pirchading the family’s first vineyards, carrying for them with respect and dedication. Yet for decades, those precious grapes were sold to other producers. For the Grasso family, wine was made only for their own table.

Pier Paolo, however, felt there was something more. With a technical background and a deep passion for the land, in 1997 he decided it was time to transform those grapes into a story told through wine. That year marked his first Barbaresco vintage. Three years later, in 2000, his winery officially came to life.

With unwavering determination and a clear vision, Pier Paolo continued to invest in the vineyards, which today cover about 68 hectares in production. The vineyards grew, the winery expanded and with them grew a dream: not simply to make wine but to become part of its story.

This is where Sara his wife, his life partner, and his partner in the vineyard, enters the story. Together they realised that the time had come to renew the winery’s identity. A new name, a new symbol, and a new spirit were needed.

At that point Pier Paolo Grasso brand was born, accompanied by a logo that tells their story.

A shield—which some may also see as the shape of a wine glass—represents Pier Paolo, the “Warrior Winemaker”: a man who has faced and continues to face, the challenges of change, climate and the relentless pursuit of quality.

A true warrior, committed to protecting nature while honouring its rhythms and identity.

Next to the shield is the X, symbol of Sara, symbol of crossroads, possibility and evolution.

The X represents the courage to question what is already known, to explore new possibilities, and to seek new paths forward.

Sara brings a fresh perspective to the winery, inspired by her studies of natural medicine from cultures around the world. Her concept is : the plants are living beings that deserve to be listened to, to be protected and cared for through holistic and unconventional approaches.

From this philosophy came the concept of “Vinnoviamo”—a word that brings together wine, innovation, and love. Because every bottle should contain not only the natural expression of the grape and the land but also the positive energy and care with which it was created.

The Pier Paolo Grasso collection is divided into three distinct worlds:

1. The Classics

Fresh, fruity, and fragrant wines, aged exclusively in stainless steel and refined in the bottle.

Light-toned, tactile labels featuring sandblasted Braille.

The purity of origin.

2. The Selections

Wines of greater structure, body, and intensity, shaped by oak ageing and time.

Darker labels featuring glossy black Braille.

Character fully expressed.

3. The MGAs – Additional Geographical Mentions

The highest expression of terroir. Wines born from individual Barbaresco vineyards, each revealing the unique identity and soul of its origin.

Corten-effect labels: the full logo for the most powerful expressions, engraved details for the most elegant.

The land tells its story, one wine at a time.

Pier Paolo and Sara: a warrior and a guide; a shared dream, rooted in the earth, warmed by the sun, and inspired by the future.